Ca' di Chiara: Designer Haven in Piedmont's Rustic Heartland
Nestled in the heart of Italy's Piedmont region, the Ca' di Chiara emerges as a bright vision of contemporary design blended with rustic charm.

Where Nature's Charm Meets Breezy Opulence
Masterminded by the visionary architect Chiara Zunino and the innovative Bongio design studio, this exquisite B&B redefines rustic accommodation in a setting that can only be described as a masterpiece of nature.
Perched between the quaint municipalities of Sale San Giovanni and Paroldo, this designer haven commands sweeping vistas of undulating hills, with the majestic Maritime and Cottian Alps standing sentinel on the horizon. The panorama is so captivating that it inspired a local adage: "Paroldo enjoys everything it sees" - a phrase that encapsulates the essence of this remarkable B&B.
A Triumph of Rustic Minimalism
As you delve into the interiors, you find yourself struck by the architects' unwavering commitment to honour the region's rustic heritage. The design ethos is a masterclass in minimalism, artfully employing a quartet of traditional materials - stone, wood, glass and steel - to create spaces that exude strength, warmth and sophistication.
The B&B unfolds across three levels, each a canvas for LAGO's impeccable furnishings. The ground floor and part of the first floor house the main residence, while a second, versatile living space occupies the remaining area. It's in this thoughtful layout that the design truly shines. Nowhere more so than in the Air bookcase, which stops you in your tracks. An architectural tour de force that transcends its utilitarian purpose to become a sculptural centrepiece. Its interplay of light and shadow transforming the entire domestic landscape.

Striking open shelves serve as a functional element and sculptural centrepiece. Transforming an ordinary necessity into an artful display that allows the eye to travel freely through the space.

The clean lines, neutral palette, and carefully selected accents—whether the lavender cushions, vintage chest, or piano—combine to create a harmonious living environment that feels both timeless and contemporary.
Light and Bright Kitchen and Dining
In the dining room, the Air wildwood table commands attention with its raw, organic surface like a tactile ode to the surrounding landscape. Adjacent, we find the modular 36e8 kitchen with its sleek and spacious island. A culinary playground that would make even the most discerning chef pleased.

The island’s surface reflects the soft natural light that pours in through the nearby window, enhancing the room’s open, airy atmosphere.

A long Wildwood Air table stretches down the center of the room, its natural grain and organic shape introducing a raw, rustic element that beautifully contrasts with the modern surroundings.
Bedrooms in Tune with Local Flora
Venturing into the bedrooms, you're enveloped by a sense of ethereal lightness, courtesy of the Fluttua beds. With each room a chromatic homage to local flora - here, the soft blush of wild roses; there, the soothing purple of lavender fields. Hues masterfully echoed in LAGO's furnishings and the artfully painted ceilings, creating a cohesive colour story that's both bold and serene.
The combination of soft tones, natural textures, and thoughtful details create sanctuaries that feels both modern and timeless, perfect for those seeking peace and simplicity in their living environment. Where every element serves a purpose and nothing is unnecessary. Creating spaces that truly invite rest and relaxation, with designs that emphasise light, air, and a sense of openness at every turn.

A floating Fluttua bed hovers above the natural wood floors, giving the space an ethereal, uncluttered quality. The muted pink hues add a subtle warmth, while the floating bedside table, with its clean lines and unobtrusive design, further enhances the minimalist aesthetic.
Spa-Inspired Serenity
In this serene and simple bathroom, opulence and nature come together in perfect harmony. With each element evoking a sense of peace and understated elegance.
The centerpiece of the space is a sleek, freestanding bathtub. Its soft, curved silhouette inviting relaxation and tranquility. A Wildwood Air desk is transformed into an elegant bench — introducing an organic warmth to the room. The rich texture of the wood contrasts with the smooth surfaces of the tub and walls, adding depth to the design while grounding the space in natural materials.
The large floor-to-ceiling window next to the bathtub floods the room with natural light and offers an uninterrupted view of the scenic landscape beyond. While the inviting outdoor terrace, with its modern, sculptural chairs, extends the sense of calm and openness, creating a seamless transition between indoor serenity and outdoor beauty.

The matte white finish of the tub blends seamlessly with the neutral tones of the walls and the light, natural wood flooring, creating an atmosphere of pure calm.
A Sensory Journey Through Piedmont's Soul
As you stand at the top floor window, gazing out at the Piedmontese landscape that's often likened to Provence, you find yourself struck by how perfectly this B&B encapsulates its surroundings. A sophisticated, romantic retreat that celebrates the views and flavours of this rustic region - rich in natural beauty and steeped in traditional Italian culture. The Ca' di Chiara isn't just a place to stay - it's a sensory journey through Piedmont's soul, where innovative design and local heritage intertwine to create an unforgettable experience.

The village of Piedmont appears to be almost suspended above the sea of meticulously maintained vineyards that cascade down the slopes. Creating a rhythmic pattern of green that stretches toward the horizon.