Daniele Lago
Picture the serene slopes of Asiago, where nature’s organic beauty intertwines with the craftsmanship of centuries-old Venetian artisans. Born in 1972 in this picturesque Italian region, Daniele Lago grew up in a family deeply connected to the legacy of Italian furniture design. Yet his vision was never going to be confined by tradition.
As the youngest of ten siblings, Daniele carved out his place within LAGO’s family-run company in the early 2000s, infusing it with a philosophy that blended innovation with deep-rooted cultural heritage. His belief in “people-centred” design and the power of creativity led him to transform LAGO into a global brand, renowned for its modular, adaptive furniture that invites interaction and inspires personal expression.
For Daniele, design is not just about furniture; it is about creating environments that cultivate dialogue between space, object, and user. His leadership has redefined the company’s ethos, balancing artisanal craftsmanship with cutting-edge technology, making LAGO a trailblazer in the world of contemporary Italian design.
Daniele Lago’s design philosophy hinges on simplicity, modularity and the visual lightness of his creations contrasting with the solidity of their construction.
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Picture the serene slopes of Asiago, where nature’s organic beauty intertwines with the craftsmanship of centuries-old Venetian artisans. Born in 1972 in this picturesque Italian region, Daniele Lago grew up in a family deeply connected to the legacy of Italian furniture design. Yet his vision was never going to be confined by tradition.
As the youngest of ten siblings, Daniele carved out his place within LAGO’s family-run company in the early 2000s, infusing it with a philosophy that blended innovation with deep-rooted cultural heritage. His belief in “people-centred” design and the power of creativity led him to transform LAGO into a global brand, renowned for its modular, adaptive furniture that invites interaction and inspires personal expression.
For Daniele, design is not just about furniture; it is about creating environments that cultivate dialogue between space, object, and user. His leadership has redefined the company’s ethos, balancing artisanal craftsmanship with cutting-edge technology, making LAGO a trailblazer in the world of contemporary Italian design.
